It is an association being run by Takara Tomy to promote Beyblade: Metal Fusion by hosting tournaments and giving away prizes to Beybladers who achieve a certain amount of points using the Beypointer.
WBBA shops can be found in numerous Japanese toy stores. These give access to a Bey Ta 1 arcade machine, which allows players to test their Beyblades and win prizes.
- The WBBA logo is seen in the back of the Metal Fight Beyblade logo.
- On July 14, 2011, the WBBA hosted its first tournament in the United States at every Toys "R" Us in the country.